First run - extreme pain!

I couldn't seem to find anything about this really, but when I remove my diva it hurts like no other! I think my va-j-j hates me now. Its not the suction that's a problem, I can break the seal easily because my bone won't let the cup full expand into a circle, but it still suctions so i think thats fine, but what is horrible is it feels like its catching on every single ridge on its way out, has anyone else had this problem? Any ideas on how to fix it?