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18 January 2013 @ 10:02 pm
After seeing these recent "U by Kotex" ads hogging the TV, I came to a question...

Why haven't reusables reached the point of TV or radio advertising yet?
Is it strictly cost or are there other reasons you can think of?

Is there anything more we--as enthused consumers-- can do to promote them in the public eye?

Just wondering your thoughts on this.
this should be an interesting adventurethethinwhtduke on January 19th, 2013 03:23 am (UTC)
less likely cost, more likely they think people will be "grossed out" by the idea of a cup.
Serpent: neutralserpent_849 on January 19th, 2013 05:16 am (UTC)
it costs a lot too, considering you can use the same one for 10 years or even more.
Stefaninastefanina on January 19th, 2013 03:55 am (UTC)
When tampons first came out, they were a pretty hard sell, too. The fact that the cup industry can sustain itself is progress, and there will come a time when cups will be considered a viable option for all women, not just those of us who seek out alternatives.
sweet_gidget on January 19th, 2013 06:31 am (UTC)
Very good question! I've only heard about cups online. Once about a year ago, and then again on a message board a few weeks ago that lead me here, which in turn lead me to searching my area and buying one. I don't personally know anyone who has owned one.
m03m on January 19th, 2013 10:55 am (UTC)
Most likely cost. These are small companies, and they don't sell as much product to each of their customers, since the products last so long.

I've made a small poster and hung it in the toilet of my local hackerspace. I think initiatives like this go a long way. Cups are getting more and more well known and mainstream.
Ashatenlegspider on January 19th, 2013 11:50 am (UTC)
Mooncup had a pretty big campaign, with posters on the London Underground and some TV ads iirc. I have no idea how effective it was, though I'm sure it wasn't nearly as good value as the stickers they used to package with each cup. A lot of people found out about them from those little stickers placed in toilets by happy users, but they had to stop including them because it encouraged (minor) vandalism.
teacupcake89 on January 19th, 2013 01:37 pm (UTC)
you can still request the stickers and leaflets on Mooncup's website, they send you them for free! :) Wish other brands did them though, not too keen on the Mooncup's marketing/the cup itself
juliiie87juliiie87 on January 19th, 2013 03:41 pm (UTC)
I agree with others that it's likely the cost factor : TV adds are very expensive and cups just aren't such a good capitalist product : unlike tampons and disposable pads, they don't impose a monthly tax on their customers ! Online marketing, sponsoring youtube reviews and blog giveaways is more accessible for them. Then again, I keep wondering how come Divacup is so well known in the US, and Mooncup in the UK and parts of Europe? I think they have pretty serious advertising campaigns going on. Too bad they tend to pretend their product is the one and only menstrual cup in the world ever. Not such a positive side effect of strong marketing imo.

But I definitely think word of mouth goes a long way, and in some settings (such as campus bathrooms), stickers and flyers can have an impact too. And although it's a small part, I've been discussing cups and cloth pads with an increasing amount of friends and acquaintances, be it at house parties or on multiple facebook convos. 3 of my closest friends (&very soon my roommate) use cups. Two of them have encouraged several of their friends to order in the last Fleurcup sales. The other day, I gave away a Meluna I won in an online contest. Who knows how many people these girls will talk to !
Rainne: Castle - Beckett - Sweet Smilexdawnfirex on January 19th, 2013 07:12 pm (UTC)
This is my first cycle on a cup and I've been telling everyone who I think can stomach the conversation. I think word of mouth advertising from happy customers like us can go a very long way toward getting the word out. Also, as snapdragon_666 said, Twitter and Facebook are great viral marketing tools.

Edited at 2013-01-19 07:12 pm (UTC)
Zzsomeone on January 20th, 2013 08:05 pm (UTC)
I think they'd be hard to advertize and not worth the cost. These things are relitively inexpensive and have a longer life span than most major apliances, I don't see any profit margin here.

And then there's the how to advertize them part... just looking at one is intimidating because you know you can't just shove it in, but how could they show folds and inserting in a tv acceptable way?

Think about it, how long has it been since you even saw an actual unwrapped tampon on tv? They used to drop them in glasses of blue liquid, now they throw a couple in thier purse and dance around. Yeah they still show pads, but thosre aren't insertable and that seems to be the thing they avoid. (USA anyway, maybe other countries aren't such prudes)
mood_swinger23 on January 21st, 2013 02:28 am (UTC)
OK-- so reply to all comments so far--
What about an infomercial instead of just a commercial? Easier to skip for the squeemish, intriguing if "sold" correctly.

Or-- (for those in the US) what about trying to promote them to talk show hosts? (Is that any more practical?) What comes to mind I guess is the Doctor's (show) an episode on time-of-the-month health and promoting these? They have all sorts of body things and would be the only show I could think of to be able to demonstrate how to put one in! I'm not sure what Rachel Ray or Tyra (I think there's another one too) talk about on their show, but is that something that could come up? (Think Ellen is more comedy so unless it was a person promoting them in a convo that wouldn't work so well).

Most have social media pages where they can be contacted. Would it be worth trying to say, tweet at the Doctor's guy to see if that's something he could promote?
juliiie87juliiie87 on January 21st, 2013 04:48 pm (UTC)
You could try, it's free. I know Lunapads are having this big campaign to try to get Oprah's attention, I'm sure they'll manage something in the end, but apparently it is taking them a lot of effort.
missjeanbee on January 21st, 2013 06:10 pm (UTC)
It's so hard bringing it up with people. Even in a more open minded place like Seattle women look at me funny when I mention it.

I wish the cups would get more exposure, so perhaps girls/women would get used to hearing about it at least. Takes away the shock.

There's a few women on youtube who advertise this product to their fans. It's something at least! I know I'd be more likely to look into something if one of my youtube gurus mentioned it. You develop a sort of trust in that person's judgement.
moonhoney925 on January 22nd, 2013 09:47 am (UTC)
Here are some thoughts.

1.) Menstrual cups ane made by smaller companies unlike disposables companies. For example- Tampax: a Procter and Gamble brand. Actually most electronic adverts are for products owned by huge conglomerates. I doubt even the larger menstrual cup companies could afford marketers to run campaigns on major television networks.

2.) The ick factor. I live in a fairly liberal country but still many people are easily offended. The fact the product is called a menstrual cup sounds a bit scientific compared to terms such as period, etc. Also the masses don't want to hear about a silicone cup that is guaranteed for 10 years and collects menstrual blood.

3.) The profit margin of the product is low as it a one off payment for 10 years. The mission of many companies is for consumers to buy one not several. Larger advertising agencies will not be interested. Unlike with many consumerables there's no "new and improved", "fresh new scent", "special collector's edition".

4.) How many of you replace your cell/mobile phones every couple of years? Buy latest gadgets? I for one don't but unfortunately most of us still live in disposable world. It's a second nature in the mainstream western world.

Sorry to get all "marketing" on you but those are the problems on trying get menstrual cups accepted in the everyday marketplace.

Edited at 2013-01-22 09:48 am (UTC)
juliiie87juliiie87 on January 23rd, 2013 03:22 pm (UTC)
I like your analysis. :)
I should have added to my own comment "sorry to get all marxist on you", haha.