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14 August 2012 @ 01:44 pm

Someone had mentioned a USA swimmer endorsing Diva cups in a post last week so I looked into it further. The swimmer is actually Canadian swimmer Julia Wilkinson. Here are a couple of links.

www.southwesternontario.ca/sports/julia-wilkinson-signs-on-with-divacup/

www.marketwire.com/press-release/diva-international-announces-partnership-with-canadian-olympic-swimmer-julia-wilkinson-1686468.htm

Go Julia!!!!!

 
Procrastinator Extraordinaire: Gargoyle Eyenightmer on August 18th, 2012 10:47 am (UTC)
That's pretty cool! I wonder what she'll actually do as a spokesperson - I've never seen an ad for any cup except online.
Meganarwen_17 on August 18th, 2012 04:43 pm (UTC)
This is awesome! Maybe it will lead to some TV commercials..?
okwaho_okaraokwaho_okara on September 7th, 2012 03:56 am (UTC)
That would be fantastic!!!
Ide Cyanide_cyan on August 18th, 2012 09:12 pm (UTC)
Cool!
moonhoney925 on August 19th, 2012 02:25 am (UTC)
I really hope that this is the beginning of menstrual cups becoming mainstream. Having a sports person particularly a swimmer endorsing them is fantastic. It's a great way to target younger women and possibly their mothers.

From this someone who is being introduced to cups because of Julia can say that it is:
*great for playing sports
*waterproof
*not going to leak if they go the the beach
*convenient

and that's before realising the econonmic, health and environmental benefits.

A fantastic initiative, I would be interested in seeing the adverts relating to this. Let's hope that some of the other cup manufacturers introduce similar campaigns.

Edited at 2012-08-19 02:26 am (UTC)
okwaho_okaraokwaho_okara on September 6th, 2012 03:55 am (UTC)
This is awesome news!!! :). Thanks for sharing :)