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22 May 2012 @ 08:57 pm
That subject line sounds completely bizarre but hear me out!

As we all know, menstrual cups don't get anywhere near as much publicity as they deserve.  Don't know about your country, but here in Australia you can't buy cups in the supermarkets or chemists and there is zero advertising.  It seems like no one even knows that they exist.  So how do we make menstrual cups go viral?  - Toilet paper!

Every time you visit a public toilet, bring along a pen and after you've taken the toilet paper you need, write a very quick one-liner about menstrual cups on the next square of toilet paper for the next user.  A few examples:

"Menstrual cups!...
- look them up
- never using a tampon again
- no more stinky, soggy mess
- Kotex/Stayfree/Libra must hate me
- you'll thank me later
- visit menstrual-cups.livejournal.com
- spread the word" etc.

It's quick, simple, it doesn't make you a vandal, it reaches beyond your immediate circle of friends/family and it's anonymous which is great if you're not comfortable ranting about periods in person.  And because toilet paper is probably one of the weirdest forms of communication, it's not likely a reader will forget how they found out and if they become a happy cup user too, there's a chance they'll be tempted to spread the word in the same way, hopefully making it viral.

Personally, all I needed was to stumble across the term "menstrual cups" and it was enough to pique my interest and do a bit of research and ultimately become a happy cup user.  Of the people I've mentioned them to, curiosity seems to be the most common reaction so I think that simply getting the term "menstrual cups" out there in peoples' awareness can be quite powerful.

So go forth and start scribbling!
Current Mood: excitedexcited
juliiie87juliiie87 on May 22nd, 2012 01:28 pm (UTC)
I'm not quite sure of how I first heard about cups, I picture a vague image of a Mooncup on some hard-core crusty hippie website, which didn't look very attractive to me then. However, I do remember very clearly seing a Lunapads sticker labelled "eco-periods" on the trashcan (how ironic!) at one of my college bathrooms... That definitely got me thinking about the waste and wondering what the hell an "eco-period" was.

So I think public bathrooms are definitely one way to spread the word. Other means I'm using are youth and the internet. I've been a member of a teenager forum/community page for years, and although I'm in my mid-twenties, I still go there from time to time. Everytime a girl mentions leaky pads or trying tampons for the first time I'm always like "yay for cups ! ;)" which usually gets the conversation started.
a clockwork cuttlefishcastalianspring on May 22nd, 2012 01:48 pm (UTC)
I think bathrooms are a great way to advertise, but I'd prefer to go with stickers or taped up flyers instead. No one wants to wipe with toilet paper that has marker on it, so that's just extra paper going in the trash. One square might not seem like much, but it adds up. Part of the appeal of cups is the Going Green aspect, so using a wasteful method of advertising them seems a bit counterintuitive.
ididntdoit83ididntdoit83 on May 27th, 2012 07:39 am (UTC)
Ah yes, but think of all the waste /saved/. If the 'average' person goes through 10,000 tampons/pads in their life, then surely it must be worth it? I mean... let's imagine it takes 5,000 squares of tissue paper to get just ONE woman to use cups. That's still a pretty big achievement in my opinion.
And also, if this one woman tells her friends, she could be saving even more than that.

I have to admit I'm not too keen on advertising in the bathroom cubicles, but then again, I'm a little weird with my body. I'm fine with mine, respect it, etc. But hearing other people makes me feel awkward. At school we were basically taught to be ashamed of what happens during puberty, so I guess that rubbed off on me a little.
(Deleted comment)
m03m on May 22nd, 2012 08:06 pm (UTC)
This is sheer genius!
Procrastinator Extraordinaire: Gargoyle Eyenightmer on May 22nd, 2012 10:57 pm (UTC)
Personally, I'm a lot less inclined to consider purchasing something when the mode of advertising inconveniences me, so I'd be a bit afraid of this backfiring. I'd just fine this odd and obnoxious.
Baby Bloodheartbabybloodheart on May 23rd, 2012 02:49 am (UTC)
Yup, this would be a big no-no for me - not pleasant to see writing on your TP, it's too 'in your face', not always possible with modern TP holders and it only gets to one person. FAR better to stick a sticker on the TP holder (or sanitary product bins - although these get cleaned regularly so largely pointless) - yes it's 'vandalism' but no one will know and personally I'm okay with this.

Given how gross many women are in public bathrooms the odd sticker or few leaflets is nothing in my opinion...thus why I carry a whole pouch full of leaflets, stickers, business cards and sometimes free samples of disposables (organic cotton tampons/pads or softcups - with info on cups in the pack too) to give to women in need or to pop in vending machines. Works okay for me, you've just got to be careful not to get caught, be conscious of where you leave these so they don't make too much of a mess or you don't end up with stickers everywhere, and look a little weird while waiting for people to leave.
chamekkechamekke on May 23rd, 2012 07:08 am (UTC)
I wouldn't care to be 'enlightened' via this approach myself; the toilet cubicle is one of the few semi-public places in life that's advertising-free and call me an odd duck, I'd like to keep it that way.

I love the creativity of your idea, though! Definitely thinking outside the box, there ♥

Maybe we should all pledge to post about menstrual cups to our f'lists? (Or to custom groups, for anyone who feels shy about evangelizing to everyone they know)
fyrejennfyrejenn on May 23rd, 2012 08:07 pm (UTC)
I think that's a great idea! Although I don't know how applicable it is in many situations. A lot of dispensers are set up so that you wouldn't see that first square, and probably wouldn't notice writing until its wadded up.