Probably most distressing is that they now recommend that you replace the cup once a year.
Q. What is the lifespan of The DivaCup? When should I replace The DivaCup?
A. Due to government standards and the personal, hygienic nature of the product, a menstrual cup should be replaced once a year.
The site used to say that it can last up to ten years but many women replace their every one to two years; now they're telling people to buy a new one every year with no mention of a longer possibility. What the hell! The Keeper website, for the record, still says ten years.
Second, they recommend that if a cup gets dropped in the toilet, it should be thrown away and a new one purchased. Now, while I wouldn't exactly pop it right back in after dropping it in the toilet, I don't see any reason why they wouldn't recommend boiling it for 5 minutes, and I know several members of this community have cups that have been in the toilet.
Third, they seem to be pushing DivaWash pretty hard on people as the best/only way to effectively wash your cup, which I don't remember them doing before.
In all three cases, but particularly the first, I am really disappointed in the company. This seems like a clear-cut case of needlessly selling more products just to make more money. I can't think of any "government standards" or hygienic reasons to replace the cup once a year or replace it after it's fallen in the toilet. It seems almost irresponsible of them to start pushing their products on people who are already their patrons needlessly.
Edit: Just for posterity, I used the Wayback Machine to find the old FAQ:
How long does The DivaCup last?
We are unable to make any claims that The DivaCup will last for a specified amount of years as making such a claim is a violation of Medical Device License holders by The FDA and Health Canada. However, the silicone used in The DivaCup, which is 100% hypoallergenic, latex-free and odorless is the same material and grade used for permanent medical body parts such as heart valves, joint replacements, etc.
The material is very durable, and with proper care, The DivaCup should last for many years. The DivaCup can be boiled to sterilize the cup, and rubbing alcohol can be used to help remove the natural discoloration. The material and the cup itself should last indefinitely, but since it is a hygienic product, some women prefer to replace the cup every year or two. The DivaCup is a great investment and pays for itself in 3 or 4 months for most women.